Websites, email marketing, social media, SEO

88 articles

The best placement for testimonials.

  • 20 April 2021

Place those valuable testimonials where your viewers will read them.

Storing past newsletters on your website

  • 22 March 2021

Newsletters contain a valuable source of fresh, relevant and ever changing content for your website.

TIP: Finding websites you know already...

  • 18 March 2021

You already know the website address so you type it into the search field in Google? Sound familiar?

Finding the right domain name for your business

  • 4 November 2020

If you are looking to find the right domain name for your business...

Lists - numbers or bullet points?

  • 12 October 2020

I thought this simple explanation from Contented on lists - numbers or bullet points - was excellent.

Greeting your subscribers in email campaigns...

  • 22 September 2020

Remember that each person is getting their 'own' email, so talk to them directly.

Check the plurals in your content...

  • 20 August 2020

Its FAQs, not FAQ's. So if you have that on your website, change it now.

Using email marketing effectively...

  • 27 July 2020

Send emails that are relevant to the interests of your contacts. What offer initially brought them to you?

'Google Images' is not a free resource for your images.

  • 1 May 2020

Whatever you do don’t go into Google Images, grab one and use it.

Online Writing tip: Type one space after a full stop

  • 22 November 2019

A timely reminder from Contented re full stops and spaces.

Blogging and creating other content...

  • 21 November 2019 ebooks and webinars are powerful ways to drive the right people to your business online.

Concentrating on your website page headings...

  • 5 November 2019

If a piece of text on a website page appears larger or more prominent than the other text on a page, it’s probably part of a 'heading'.

Keywords are it...

  • 25 October 2019

If you wanted to boil internet marketing down to single starting point, keywords are it.

5 web writing tips for content and user experience

  • 10 October 2019

These five guidelines present nothing revolutionary nor are they difficult to implement.

...the holidays are just around the corner

  • 10 October 2019

One of the keys to a successful holiday marketing campaign is preparation.

Being very smart with keywords everywhere online.

  • 17 September 2019

A basic rule of writing for the Web - and all other business writing.

Email marketing is all about balance.

  • 13 September 2019

Email marketing is a great, inexpensive way to reach the people on your database.

15 tips for a successful email marketing campaign

  • 13 September 2019

#1. Determine what the purpose of your message is going to be.

Building trust online - 10 quick steps

  • 29 August 2019

Visitors to your website will decide within 7 short seconds whether they want to explore further.

Keeping it lean and mean with web forms

  • 29 August 2019

The best way to capture a lead from the internet is through a web form.

Three easy ways you can increase your SEO rankings

  • 31 July 2019

Better SEO rankings mean you get seen by more people…and that’s a free way to increase traffic to your website.

Develop a plan to start implementing changes on your website...

  • 31 July 2019

You don’t have to do them all at once ...

Writing tip: Write plenty of clear, complete sub-headlines

  • 31 July 2019

On a long web page that is mainly text, frequent sub-headlines are desirable.

Online videos: Engaging your users

  • 29 July 2019

Online video is big business nowadays.

I can't find my site in Google!

  • 24 July 2019

I can't seem to find any combination of keywords that will bring up my website in Google search results.

It's important to update your website often...

  • 18 July 2019

If Google returns to your website after a month or two and finds that it hasn’t been updated?

Promoting your website in the real world...

  • 17 July 2019

Search engines and social media are not the only way that people discover websites.

Using email newsletters for marketing...

  • 9 July 2019

Your best chance of getting a sale is by marketing to your existing customers and prospects.

Looking for links for your website...

  • 28 June 2019

Links are integral for website success.

Making an ASS out of U and ME

  • 17 June 2019

Chris Peters is a professional writer and copy editor.

Your customers and prospects will appreciate a regularly updated site.

  • 10 June 2019

Search engines rank recently updated websites higher than websites where the content is old.

Links - make it easy for your reader...

  • 27 May 2019

Users expect links in web pages to be blue and underlined...

Search engines visit updated sites more frequently

  • 24 May 2019

A website like is updated every day, and Google knows this, so it indexes it every day.

Trading links on your website

  • 21 May 2019

These trades will often send you new visitors.

Two essential pages for your blog...

  • 14 May 2019

There are some specific content/pages that all readers expect to find on a website.

Avoiding spam filters in your email newsletters

  • 13 May 2019

Make sure your emails don't get flagged as spam.

Get good links to your website

  • 10 May 2019

You can get high rankings quickly through the purchase of paid links...

People don't read online

  • 9 May 2019

They scan, looking for keywords.

Minimise clicking on your website

  • 7 May 2019

Put as few clicks between your visitor and the information they have come for as possible.

Getting links back to your website

  • 30 April 2019

When another website links back to yours, Google sees this as a positive vote for your website...

People won't hang around on your homepage...

  • 26 April 2019

A web page exists to provide something that's useful or interesting to visitors.

No need for permission to link to another website...

  • 24 April 2019

You don't have to ask another website owner if you can link to their website.

Don't distract your visitors...

  • 17 April 2019

Animation and sounds are distracting.

Explain your links with some passion...

  • 16 April 2019

Definitely list external links to other websites but...

Check your website content...

  • 15 April 2019

Make sure your website pages are the best that they can be.

Don’t go into Google Images, grab one and use it

  • 11 April 2019

You will be in breach of copyright and yes, they will find you, even down here at the bottom of the South Pacific.

Don't use content from other websites

  • 10 April 2019

It's not legal to copy text, images or code from another website...

Linking to other websites...

  • 8 April 2019

Internal and external linking is one factor Google looks at...

Testimonials are so important..

  • 5 April 2019

But having just one page for testimonials hardly works.

Moving images..

  • 4 April 2019

can be annoying and distracting ...

Looks do matter...

  • 2 April 2019

but perhaps not as important as you think...

Unique web content

  • 15 February 2019

Use unique and relevant content on your website

Better make sure it looks good.

  • 28 October 2018

Professional looking photography is key.

Organise your website

  • 23 October 2018

Both the search engines and your website visitors prefer a website that is well structured.

Links both in and out of your website must be relevant

  • 11 October 2018

There is always a lot of talk about links ...

Don't use tricks in your website

  • 25 September 2018

Don't try to outsmart the search engines - eventually it will damage your ranking.

Keep your website content current

  • 21 September 2018

Having lots of good content is great ...

The two markets for your website...

  • 15 September 2018

There are always two markets for your website to remember and cater for - search engines and your readers.

Internet marketing and your other hats...

  • 11 September 2018

If you are a small business there is a lot of demand on your time.

Make sure your homepage content is effective

  • 5 September 2018

The content on your homepage can be the make or break factor...

Writing Title Tags for Search Engine Optimisation

  • 30 August 2018

The title tag is one of the most important factors on your web page

Turn your common client questions into blog posts...

  • 23 August 2018

Get asked the same question frequently?

Nothing lasts forever.

  • 26 January 2018

Facebook is making a huge change to its news feed so that it prioritises friends and posts that spark comments between them.

Seize the moment

  • 1 December 2017

Visit a shop or a market stall where the goods are old, stale and unappealing and it tells you one thing - the owner doesn’t care.

Five Online Marketing Essentials...

  • 28 September 2017

There are many online marketing avenues that a local small business could take, but which are essential and stand the best chance of ensuring success?

Don't create a personal profile for your business.

  • 26 September 2017

There are many well-meaning marketers and entrepreneurs who create personal profiles for their brands, instead of an actual Facebook Business Page.

If I’m going to live until I’m 90, I have another 20 years ahead of me. And I intend to make them really productive.

  • 5 September 2017

Tricia Cusden: ‘Society hasn’t yet come to terms with the fact that we’re living longer’

Why Quality Content is Important for SEO

  • 31 August 2017

5 reasons why quality content is important for SEO. Article by PureSEO.

First things first...

  • 26 June 2017

What do you do? Who do you do it for?

SEO Friendly Images

  • 9 May 2017

Search engine traffic from images is underrated.

Just getting on page 1 of a Google search isn’t enough.

  • 8 May 2017

In the end, your website has to be useful for actual human beings.

Simple Tips for Writing Title Meta Tags

  • 27 April 2017

The 'title tag' is the element of a web page that summarises the content found on a page.

2 Instagram Tips for a Tuesday

  • 4 April 2017

Want to know what the people you follow are doing on Instagram?

7 Tips for Posting on Social Media

  • 21 March 2017

Consistently cultivating engagement on social media is no easy task...

3 Golden Rules to Getting Found

  • 17 March 2017

A great read from Strategic Social Profiles about names, logos and branding - and getting found!

Getting started with Facebook

  • 28 February 2017

A Facebook page seems to be appropriate for most businesses.

Quality Keyword Research is invaluable.

  • 22 February 2017

If you operate at all in the online space, you need to understand exactly what people are searching for.

Facebook Business Page Set Up Package

  • 14 February 2017

We can create or update a business page for you in Facebook, with your brand’s logo and design elements.


  • 13 December 2016

​Place one on each page, in a prominent spot.

Want to be found?

  • 22 November 2016

Some people can post a picture of their dogs or kids to Facebook and see 100 Likes overnight.

It’s a visual thing.

  • 11 October 2016

Instagram is an online mobile photo-sharing, video-sharing and social networking service...

It's impossible to have all the talent needed.

  • 7 October 2016

Webtrix can give you a website that you can manage easily yourself...

Mailchimp Tip - Creating a Campaign

  • 22 September 2016

Are you struggling between Mailchimp email templates & email campaigns?

Not Sure What to Write About for your Blog?

  • 22 June 2016

This is probably the real, underlying source of resistance against writing a blog post.

Why Use Instagram

  • 14 June 2016

What differentiates Instagram from other social networking platforms is the pronounced lack of words; it is visual.

What would be better to do from a traffic/marketing point of view when using a blog?

  • 13 May 2016

It's a bit of a trick question since there is no right or wrong answer.