Website Content

46 articles

The best placement for testimonials.

  • 20 April 2021

Place those valuable testimonials where your viewers will read them.

Lists - numbers or bullet points?

  • 12 October 2020

I thought this simple explanation from Contented on lists - numbers or bullet points - was excellent.

Check the plurals in your content...

  • 20 August 2020

Its FAQs, not FAQ's. So if you have that on your website, change it now.

Online Writing tip: Type one space after a full stop

  • 22 November 2019

A timely reminder from Contented re full stops and spaces.

Keywords are it...

  • 25 October 2019

If you wanted to boil internet marketing down to single starting point, keywords are it.

5 web writing tips for content and user experience

  • 10 October 2019

These five guidelines present nothing revolutionary nor are they difficult to implement.

Being very smart with keywords everywhere online.

  • 17 September 2019

A basic rule of writing for the Web - and all other business writing.

Building trust online - 10 quick steps

  • 29 August 2019

Visitors to your website will decide within 7 short seconds whether they want to explore further.

Keeping it lean and mean with web forms

  • 29 August 2019

The best way to capture a lead from the internet is through a web form.

Develop a plan to start implementing changes on your website...

  • 31 July 2019

You don’t have to do them all at once ...

Writing tip: Write plenty of clear, complete sub-headlines

  • 31 July 2019

On a long web page that is mainly text, frequent sub-headlines are desirable.

Online videos: Engaging your users

  • 29 July 2019

Online video is big business nowadays.

It's important to update your website often...

  • 18 July 2019

If Google returns to your website after a month or two and finds that it hasn’t been updated?

Making an ASS out of U and ME

  • 17 June 2019

Chris Peters is a professional writer and copy editor.

Your customers and prospects will appreciate a regularly updated site.

  • 10 June 2019

Search engines rank recently updated websites higher than websites where the content is old.

Links - make it easy for your reader...

  • 27 May 2019

Users expect links in web pages to be blue and underlined...

Search engines visit updated sites more frequently

  • 24 May 2019

A website like is updated every day, and Google knows this, so it indexes it every day.

Trading links on your website

  • 21 May 2019

These trades will often send you new visitors.

Get good links to your website

  • 10 May 2019

You can get high rankings quickly through the purchase of paid links...

People don't read online

  • 9 May 2019

They scan, looking for keywords.

Minimise clicking on your website

  • 7 May 2019

Put as few clicks between your visitor and the information they have come for as possible.

Getting links back to your website

  • 30 April 2019

When another website links back to yours, Google sees this as a positive vote for your website...

People won't hang around on your homepage...

  • 26 April 2019

A web page exists to provide something that's useful or interesting to visitors.

No need for permission to link to another website...

  • 24 April 2019

You don't have to ask another website owner if you can link to their website.

Don't distract your visitors...

  • 17 April 2019

Animation and sounds are distracting.

Explain your links with some passion...

  • 16 April 2019

Definitely list external links to other websites but...

Check your website content...

  • 15 April 2019

Make sure your website pages are the best that they can be.

Don’t go into Google Images, grab one and use it

  • 11 April 2019

You will be in breach of copyright and yes, they will find you, even down here at the bottom of the South Pacific.

Don't use content from other websites

  • 10 April 2019

It's not legal to copy text, images or code from another website...

Linking to other websites...

  • 8 April 2019

Internal and external linking is one factor Google looks at...

Testimonials are so important..

  • 5 April 2019

But having just one page for testimonials hardly works.

Moving images..

  • 4 April 2019

can be annoying and distracting ...

Looks do matter...

  • 2 April 2019

but perhaps not as important as you think...

Unique web content

  • 15 February 2019

Use unique and relevant content on your website

Better make sure it looks good.

  • 28 October 2018

Professional looking photography is key.

Organise your website

  • 23 October 2018

Both the search engines and your website visitors prefer a website that is well structured.

Links both in and out of your website must be relevant

  • 11 October 2018

There is always a lot of talk about links ...

Don't use tricks in your website

  • 25 September 2018

Don't try to outsmart the search engines - eventually it will damage your ranking.

Keep your website content current

  • 21 September 2018

Having lots of good content is great ...

The two markets for your website...

  • 15 September 2018

There are always two markets for your website to remember and cater for - search engines and your readers.

Make sure your homepage content is effective

  • 5 September 2018

The content on your homepage can be the make or break factor...

Turn your common client questions into blog posts...

  • 23 August 2018

Get asked the same question frequently?

Seize the moment

  • 1 December 2017

Visit a shop or a market stall where the goods are old, stale and unappealing and it tells you one thing - the owner doesn’t care.

Why Quality Content is Important for SEO

  • 31 August 2017

5 reasons why quality content is important for SEO. Article by PureSEO.


  • 13 December 2016

​Place one on each page, in a prominent spot.