These five guidelines present nothing revolutionary nor are they difficult to implement.
One of the keys to a successful holiday marketing campaign is preparation.
A basic rule of writing for the Web - and all other business writing.
Email marketing is a great, inexpensive way to reach the people on your database.
#1. Determine what the purpose of your message is going to be.
Visitors to your website will decide within 7 short seconds whether they want to explore further.
The best way to capture a lead from the internet is through a web form.
Better SEO rankings mean you get seen by more people…and that’s a free way to increase traffic to your website.
You don’t have to do them all at once ...
On a long web page that is mainly text, frequent sub-headlines are desirable.
Online video is big business nowadays.
I can't seem to find any combination of keywords that will bring up my website in Google search results.
If Google returns to your website after a month or two and finds that it hasn’t been updated?
Search engines and social media are not the only way that people discover websites.
Your best chance of getting a sale is by marketing to your existing customers and prospects.
Links are integral for website success.
Chris Peters is a professional writer and copy editor.
Search engines rank recently updated websites higher than websites where the content is old.
Users expect links in web pages to be blue and underlined...
A website like NZHerald.co.nz is updated every day, and Google knows this, so it indexes it every day.
These trades will often send you new visitors.
There are some specific content/pages that all readers expect to find on a website.
Make sure your emails don't get flagged as spam.
You can get high rankings quickly through the purchase of paid links...
They scan, looking for keywords.
Put as few clicks between your visitor and the information they have come for as possible.
When another website links back to yours, Google sees this as a positive vote for your website...
A web page exists to provide something that's useful or interesting to visitors.
You don't have to ask another website owner if you can link to their website.
Animation and sounds are distracting.
Definitely list external links to other websites but...
Make sure your website pages are the best that they can be.
You will be in breach of copyright and yes, they will find you, even down here at the bottom of the South Pacific.
It's not legal to copy text, images or code from another website...
Internal and external linking is one factor Google looks at...
But having just one page for testimonials hardly works.
can be annoying and distracting ...
but perhaps not as important as you think...
Use unique and relevant content on your website
Professional looking photography is key.
Both the search engines and your website visitors prefer a website that is well structured.
There is always a lot of talk about links ...
Don't try to outsmart the search engines - eventually it will damage your ranking.
Having lots of good content is great ...
There are always two markets for your website to remember and cater for - search engines and your readers.
If you are a small business there is a lot of demand on your time.
The content on your homepage can be the make or break factor...
The title tag is one of the most important factors on your web page
Get asked the same question frequently?
Facebook is making a huge change to its news feed so that it prioritises friends and posts that spark comments between them.
Visit a shop or a market stall where the goods are old, stale and unappealing and it tells you one thing - the owner doesn’t care.
There are many online marketing avenues that a local small business could take, but which are essential and stand the best chance of ensuring success?
There are many well-meaning marketers and entrepreneurs who create personal profiles for their brands, instead of an actual Facebook Business Page.
If I’m going to live until I’m 90, I have another 20 years ahead of me. And I intend to make them really productive.
Tricia Cusden: ‘Society hasn’t yet come to terms with the fact that we’re living longer’
5 reasons why quality content is important for SEO. Article by PureSEO.
What do you do? Who do you do it for?
Search engine traffic from images is underrated.
In the end, your website has to be useful for actual human beings.
The 'title tag' is the element of a web page that summarises the content found on a page.
Want to know what the people you follow are doing on Instagram?
Consistently cultivating engagement on social media is no easy task...
A great read from Strategic Social Profiles about names, logos and branding - and getting found!
A Facebook page seems to be appropriate for most businesses.
If you operate at all in the online space, you need to understand exactly what people are searching for.
We can create or update a business page for you in Facebook, with your brand’s logo and design elements.
Place one on each page, in a prominent spot.
Some people can post a picture of their dogs or kids to Facebook and see 100 Likes overnight.
Instagram is an online mobile photo-sharing, video-sharing and social networking service...
Webtrix can give you a website that you can manage easily yourself...
Are you struggling between Mailchimp email templates & email campaigns?
Social Media Tip
This is probably the real, underlying source of resistance against writing a blog post.
What differentiates Instagram from other social networking platforms is the pronounced lack of words; it is visual.
It's a bit of a trick question since there is no right or wrong answer.