12 October 2020
I thought this simple explanation from Contented on lists - numbers or bullet points - was excellent.
22 September 2020
Remember that each person is getting their 'own' email, so talk to them directly.
20 August 2020
Its FAQs, not FAQ's. So if you have that on your website, change it now.
27 July 2020
Send emails that are relevant to the interests of your contacts. What offer initially brought them to you?
22 May 2020
Drives me bonkers.
1 May 2020
Whatever you do don’t go into Google Images, grab one and use it.
22 November 2019
A timely reminder from Contented re full stops and spaces.
21 November 2019
...like ebooks and webinars are powerful ways to drive the right people to your business online.
5 November 2019
If a piece of text on a website page appears larger or more prominent than the other text on a page, it’s probably part of a 'heading'.
25 October 2019
If you wanted to boil internet marketing down to single starting point, keywords are it.
10 October 2019
These five guidelines present nothing revolutionary nor are they difficult to implement.
One of the keys to a successful holiday marketing campaign is preparation.
17 September 2019
A basic rule of writing for the Web - and all other business writing.
13 September 2019
Email marketing is a great, inexpensive way to reach the people on your database.
#1. Determine what the purpose of your message is going to be.
29 August 2019
Visitors to your website will decide within 7 short seconds whether they want to explore further.
The best way to capture a lead from the internet is through a web form.
31 July 2019
Better SEO rankings mean you get seen by more people…and that’s a free way to increase traffic to your website.
You don’t have to do them all at once ...
On a long web page that is mainly text, frequent sub-headlines are desirable.
29 July 2019
Online video is big business nowadays.
24 July 2019
I can't seem to find any combination of keywords that will bring up my website in Google search results.
18 July 2019
If Google returns to your website after a month or two and finds that it hasn’t been updated?
17 July 2019
Search engines and social media are not the only way that people discover websites.
9 July 2019
Your best chance of getting a sale is by marketing to your existing customers and prospects.
28 June 2019
Links are integral for website success.
17 June 2019
Chris Peters is a professional writer and copy editor.
10 June 2019
Search engines rank recently updated websites higher than websites where the content is old.
27 May 2019
Users expect links in web pages to be blue and underlined...
24 May 2019
A website like NZHerald.co.nz is updated every day, and Google knows this, so it indexes it every day.
21 May 2019
These trades will often send you new visitors.
14 May 2019
There are some specific content/pages that all readers expect to find on a website.
13 May 2019
Make sure your emails don't get flagged as spam.
10 May 2019
You can get high rankings quickly through the purchase of paid links...
9 May 2019
They scan, looking for keywords.
7 May 2019
Put as few clicks between your visitor and the information they have come for as possible.
30 April 2019
When another website links back to yours, Google sees this as a positive vote for your website...
26 April 2019
A web page exists to provide something that's useful or interesting to visitors.
24 April 2019
You don't have to ask another website owner if you can link to their website.
17 April 2019
Animation and sounds are distracting.
16 April 2019
Definitely list external links to other websites but...
15 April 2019
Make sure your website pages are the best that they can be.
11 April 2019
You will be in breach of copyright and yes, they will find you, even down here at the bottom of the South Pacific.
10 April 2019
It's not legal to copy text, images or code from another website...
8 April 2019
Internal and external linking is one factor Google looks at...
5 April 2019
But having just one page for testimonials hardly works.
4 April 2019
can be annoying and distracting ...
2 April 2019
but perhaps not as important as you think...
15 February 2019
Use unique and relevant content on your website
28 October 2018
Professional looking photography is key.
23 October 2018
Both the search engines and your website visitors prefer a website that is well structured.
11 October 2018
There is always a lot of talk about links ...
25 September 2018
Don't try to outsmart the search engines - eventually it will damage your ranking.
21 September 2018
Having lots of good content is great ...
15 September 2018
There are always two markets for your website to remember and cater for - search engines and your readers.
11 September 2018
If you are a small business there is a lot of demand on your time.
5 September 2018
The content on your homepage can be the make or break factor...
30 August 2018
The title tag is one of the most important factors on your web page
23 August 2018
Get asked the same question frequently?
26 January 2018
Facebook is making a huge change to its news feed so that it prioritises friends and posts that spark comments between them.
1 December 2017
Visit a shop or a market stall where the goods are old, stale and unappealing and it tells you one thing - the owner doesn’t care.
28 September 2017
There are many online marketing avenues that a local small business could take, but which are essential and stand the best chance of ensuring success?
26 September 2017
There are many well-meaning marketers and entrepreneurs who create personal profiles for their brands, instead of an actual Facebook Business Page.
5 September 2017
Tricia Cusden: ‘Society hasn’t yet come to terms with the fact that we’re living longer’
31 August 2017
5 reasons why quality content is important for SEO. Article by PureSEO.
26 June 2017
What do you do? Who do you do it for?
9 May 2017
Search engine traffic from images is underrated.
8 May 2017
In the end, your website has to be useful for actual human beings.
27 April 2017
The 'title tag' is the element of a web page that summarises the content found on a page.
4 April 2017
Want to know what the people you follow are doing on Instagram?
21 March 2017
Consistently cultivating engagement on social media is no easy task...
17 March 2017
A great read from Strategic Social Profiles about names, logos and branding - and getting found!
28 February 2017
A Facebook page seems to be appropriate for most businesses.
22 February 2017
If you operate at all in the online space, you need to understand exactly what people are searching for.
14 February 2017
We can create or update a business page for you in Facebook, with your brand’s logo and design elements.
13 December 2016
Place one on each page, in a prominent spot.
22 November 2016
Some people can post a picture of their dogs or kids to Facebook and see 100 Likes overnight.
11 October 2016
Instagram is an online mobile photo-sharing, video-sharing and social networking service...
7 October 2016
Webtrix can give you a website that you can manage easily yourself...
22 September 2016
Are you struggling between Mailchimp email templates & email campaigns?
4 July 2016
Social Media Tip
22 June 2016
This is probably the real, underlying source of resistance against writing a blog post.
14 June 2016
What differentiates Instagram from other social networking platforms is the pronounced lack of words; it is visual.
13 May 2016
It's a bit of a trick question since there is no right or wrong answer.
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