Internet marketing and your other hats...
If you are a small business there is a lot of demand on your time. Marketing your business is one essential role, and it tasks a fair amount of time. As a small business owner you are always looking for the most efficient way to market your business.
Internet marketing is now regarded as essential for the survival of a business. And it can be a very cost effective marketing tool for small to medium buinesses. But internet marketing can be very daunting to a business owner unsure of the ins and outs of the web, and trying to handle the other hats of business.
The advice starts with create a website, send email newsletters, get a blog, be involved in social media, create viral content and so the list goes on. The problem with all this advice is that it can suck up your time and may leave you neglecting other important tasks. Much of the expert advice makes sense and promises to lift business and generate great return on investment. But when have you spent enough time online? When is it time to change hats and do something else?
Take one element, learn it and do it or delegate it - you will keep learning on each element though, but just get started! Once you have one in place, move onto the next one - see how they interconnect and make them work for you and your business.