7 Tips for Posting on Social Media

Consistently cultivating engagement on social media is no easy task - but when done right it can drive a significant amount of traffic to your website and allow you to acquire new customers. This checklist has 7 tips for posting on social media that will help you increase engagement across your social media platforms.

1. Keep Your Social Media Posts Short and Simple:
   
   - Twitter: 71 – 100 characters
   - Facebook: 40 – 119 characters
   - Google+: less than 60 characters per headline
    
2. Include a Link with Every Social Media Post
   Ensure the link is relevant
    
3. Include an Image with Every Social Media Post
    
4. Be Social on Your Social Media Networks:
   
   - Respond to mentions
   - Follow or like your engaged followers
   - Like posts from your engaged followers
   - Monitor hashtags
   - Participate in relevant conversations
    
5. Identify and Follow Influencers in Your Industry
    
6. Reuse and Recycle Your Social Media Posts:
   
   - Re-write the post using different messaging
   - Include a different hashtag
   - Use a different call to action
   - Include a different mention
   - Experiment with the time of days and days of week you share your post
    
7. Post Consistently and Diversify Your Offering:
   
   - Use the right social media channel for the type of content
   - Post a mix of promotional, conversational, and personal posts
   - Post regularly and consistently

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