Consistently cultivating engagement on social media is no easy task - but when done right it can drive a significant amount of traffic to your website and allow you to acquire new customers. This checklist has 7 tips for posting on social media that will help you increase engagement across your social media platforms.

  1. Keep Your Social Media Posts Short and Simple:

    - Twitter: 71 – 100 characters
    - Facebook: 40 – 119 characters
    - Google+: less than 60 characters per headline
     
  2. Include a Link with Every Social Media Post
    Ensure the link is relevant
     
  3. Include an Image with Every Social Media Post
     
  4. Be Social on Your Social Media Networks:

    - Respond to mentions
    - Follow or like your engaged followers
    - Like posts from your engaged followers
    - Monitor hashtags
    - Participate in relevant conversations
     
  5. Identify and Follow Influencers in Your Industry
     
  6. Reuse and Recycle Your Social Media Posts:

    - Re-write the post using different messaging
    - Include a different hashtag
    - Use a different call to action
    - Include a different mention
    - Experiment with the time of days and days of week you share your post
     
  7. Post Consistently and Diversify Your Offering:

    - Use the right social media channel for the type of content
    - Post a mix of promotional, conversational, and personal posts
    - Post regularly and consistently

Thanks to AddThis