Get asked the same question frequently? Or are you asking the same questions over and over?
These topics make EXCELLENT blog posts that potential clients want to read.
Why? Because you’ll be writing about solving problems just like theirs. (You can even write a case study on a favourite – and willing – client.)
By giving prospects content that helps solve their problems, you form a relationship as a trusted advisor.
So list your clients’ top 4 problems. Then turn those problems into blog topics.
It’s that easy.
And keep listening to new client conversations! Listen for phrases like
- “I which I knew how to…”
- “I wish we could…”
Before you know it, you’ll have a years worth of material!
Note: they can also be used to compile a good FAQ page for your website!