One of the keys to a successful holiday marketing campaign is preparation. While no one likes to hear 'the holidays are just around the corner!,' when it comes to getting ahead of the competition, the sooner you start, the better. There’s no time like the present to get started planning your marketing.
Email marketing is far more effective as part of an overall marketing strategy. Complementary marketing efforts that support that strategy include social media, public relations, events and promotions, and customer service.
Creating a strategy that targets early bird-shoppers; mid-season list makers; and last-minute shoppers is essential to staying ahead of your competition.
Think of the holidays not as a challenge, but an opportunity to differentiate your business. Email marketing is a great way to do that. Customers expect businesses to offer them something special in return for their business during the holidays - leverage this expectation by delivering in ways that are unique to you.
Knowing what makes your business, your brand, and your team unique - what differentiates you from the competition is essential to creating memorable marketing campaigns. Use your differences as strengths, and highlight them in your email newsletters. You’ll give customers more reason to relate to your brand.
If this the first holiday season that you plan to use an email marketing campaign, we can help you make it successful.