Search Engine Optimisation (SEO)

How does SEO help someone to easily find your website?

No matter how good your website looks or how much money you have spent on design and development, it will still be just one of millions competing for attention on the internet. The internet is estimated to contain over 5 billion web pages and 7 million new pages are added daily. So how do you compete?

SEO should really stand for being Simply Excellent Online. - Paul Furiga, WorldWrite Communications

You must promote your website through the use of search engines and directories. Search engine optimisation (SEO) involves two steps - analysis and optimisation.

The search engine optimisation process reviews these factors - keyword phrases, page content, headings and titles, image tags, META tags, to maximise your chances of being highly placed in search engine and directory listings.

  • Good positioning in the search engines and directories will dramatically increase your visitor traffic.
     
  • Optimising for the best search engine positions will be the most important marketing investment you make about your website.

Convert your visitors to customers

Search engine optimisation (SEO) is the process of improving the structure, copy and HTML code on a website with the aim of improving that website’s chances of being returned high in the search results of a search engine or directory. Search engine optimisation is a proven and effective method of delivering high volumes of customers to websites.

Search engine marketing

This process adds paid advertising and inclusion on search engines to ensure your website is in the face of the users. e.g. Google AdWords - the small adverts that appear on the right hand side of your browser when using www.google.com. Or Facebook promotions.

Search engine optimisation operates differently from search engine marketing - paid inclusion submissions and pay-per-click programmes.

The best reason to use organic search engine optimisation is that it is a low-cost way of promoting your website relatively inexpensively in comparison with other forms of marketing. It is especially effective for niche offerings.

Note: Be aware that it can take from three to six months to reap the full benefits of optimising your website, especially if you are only using optimisation.

The advantage of using SEO is that once you have optimised your pages, the main aspect of the work is done. You may tweak your keywords and text here and there, but unless you completely re-design your pages, you have what you need in place to begin attracting targeted traffic. Continue checking your ranking status and reading your log statistics, especially for new keyword phrases visitors are using to find your website. 

SEO is a worthwhile investment. You pay once for basic optimisation and over time the results improve to optimum level. Over time you should see a progression in your ranking. This will be determined by the competitive nature of your keyword phrases.

Search engine optimisation is a great way to increase targeted traffic to your website over time.

If you do not have a budget for paid inclusion submissions and pay-per-click programmes, search engine optimisation will give you good results if you are willing to wait, instead of gaining immediate results. Combine organic search engine optimisation with plenty of good content and a solid link-building programme to achieve optimum results. 

Remember, the search engine listings may entice visitors to come to your website, but you must give them a reason to stay there. Build your content to keep your new visitors at your website.

Patience pays off

Search engine optimisation is common sense promotion. It doesn’t offer a lot of fancy bells and whistles and it takes time. The addition of good navigation, relevant content with your keyword phrases throughout the pages and topical sites pointing links back to your website equals long-term success.

Your search engine optimisation campaign may take time, but it will be worth the long-term results you reap.

Achieving top rankings in the search engines

As all search engines use different and complex systems to rank websites, and these systems are constantly changing, we cannot guarantee top rankings for any particular search. It's hard to get top rankings for very generic terms like ‘New Zealand’ or ‘software’.

We will use all of our knowledge and expertise to obtain the best possible rankings for you in the major search engines and directories.

Many websites have been designed to look good, but in the background they are unfriendly to search engines. Common behind-the-scenes design problems include:

  • Ineffective use of the title, keyword and description meta tags
  • Graphics, but no text on the home page
  • Use of Flash animations on the home page but no text
  • Use of frames
  • Database sites with dynamic pages

Have a project you need help with? Let’s talk! I’d love to learn all about it.

 

Start optimising your website & social media today

with a keyword research package which will identify 25 of the most popular keyword phrases applicable to your business and it's target audience. You can use these phrases on your website, but also on social media including that all important blog.

All for $249.

 

Have a project you need help with? Let’s talk! I’d love to learn all about it.