By having a site that search engines notice.
Search engines (like Google) examine key words/phrases, page content, headings, page titles, image tags and other material. To maximise your site’s chances of being found and featured prominently it must have words, phrases and content your searchers are looking for. That means your site content must be well crafted.
You can use paid advertising and features like Google AdWords to ensure your website is in the face of the users, but having the right key words, phrases and content - organic search engine optimisation - is a low-cost way of promoting your website and it's especially effective for niche offerings.
It can take time to reap the full benefits of optimising your website, but once the work is done you’ve got what you need to attract targeted traffic.
But remember, search engines may get visitors to your website, but you have to give them a reason to stay. That means premium content and a site that’s easy to navigate.
Because search engines use different and complex systems to rank websites, and the systems are constantly changing, no one can guarantee top rankings for any particular search.
Your site may look good, but it must be tuned to capture your searchers.
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