Using Social Media...
We help you integrate your social media accounts with your website, blog and e-newsletter.
Social media will not be going away. And if you are a small business you wouldn’t want it to.
Blogs, Facebook, Twitter, YouTube… the list is huge (and possibly overwhelming, and ever changing) but the potential for growing your business, expanding your customer base and making more money is just as vast.
Some small businesses are now using social media to grow profits. Others are struggling to navigate the jungle and are making mistakes along the way.
The basics of social media for small businesses
Let’s start with a simple tour of the wonderful and complicated world of social media.
What is social media?
Social media is any website or mobile phone function that allows you to share content and ideas with other people. Just think of it as a variety of methods for getting in touch with like-minded people from all over the world. It’s like networking, but online.
What are the main social media sites?
The social media sites (this is by no means a complete list) that you want to know about and possibly be active on include:
Your blog is your most important social media site. It is your blog that forms the base of all your other social media activities.
Facebook is not just personal profiles for sharing photos of your dinner with your uninterested friends.
It is an important way to get people interacting with your business online and offline. It doesn't work for Webtrix though. Why? Personality? Angle? Not sure, but when we have the answer, we will let you know.
If Facebook is for contacting friends, Twitter is for following people you wish you knew.
It is a wonderful way to stay up to date with real-time news straight from the fingers of news reporters, celebrities, corporations and regular people. It is also extremely good for contacting other people in your industry and checking out what your customers are doing.
This one is pretty much like an online resume. Not so important for small businesses unless you are scouting for some other work. It is, however, a huge force for people looking to network with others in a professional sense. Lawyers meeting lawyers, for example.
Youtube is social media. It's all about videos and providing quality content to people who are trying to learn more about what you do. A great way to create viral buzz or increase customer loyalty.
It's all about integrating your online social media life with your search engine. You can add people to your circle of friends and then your search results change based on what those people recommend. You can now also have a business page.
All the rest
And then there are all the hundreds of others like Foursquare (location based check ins), Pinterest (collages and images), Instagram (photos), Flickr (photos), etc.
Now the good news is that you do not need to be active on all of these. Some social media platforms work really poorly for certain industries, and some are just perfect for others.
So which ones should I use?
This is a tricky question and totally depends on your business. Everyone should have a website with a blog regardless of what you do. That is the basis for all social media activity. Once you become comfortable with blogging, you can decide what other social media platforms you want to use.
What are the main benefits of social media?
The main benefit is that you can now contact thousands of people that you never could before. You can also have your customers do your marketing for you as Facebook fans and Twitter followers share their experiences with you and your business. Social media lets you reveal more of your business and what you can offer those people who are listening.
Facebook Business Page
Set Up Package
We can create or update a business page for you in Facebook, with your brand’s logo and design elements. We’ll find a great cover image, profile picture, complete all the ‘about’ info and optimise the page so it can be found easily.
Make it look professional!
- Set up your Business Page
- Add company logo
- Format & add cover photo for header
- Update the info with company details and profile
- Provide link for company website and set up 'About' phrase
- Apply privacy settings
- Unique business Facebook address
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