social media for your business

using social media

It’s a powerful tool for any business, but especially small and medium enterprises. Facebook, Twitter, Instagram, blogs, YouTube - they all have the potential to grow your business, expand your customer base and boost your profile and revenue.

The unique benefit of social media marketing is that it allows you to talk directly to customers and followers. You build relationships over time, rather than asking for a sale upfront.

What’s what for small businesses

Let’s start with a quick tour of some of the main players in the field.

  • Your blog
    Your blog is your most important social media site. It's your blog that forms the base of all your other social media activities. You write and post on your site to give your view on a topic - perhaps related to your business sector - or announce a new product. It gets you known because it can bring visitors to your site. 
  • Facebook is not just personal profiles and sharing photos with your friends. A Facebook page for your business is an important way to get people interacting with your business online and offline.
  • Twitter is for following what people are doing. It’s a wonderful way to stay up to date with real-time news straight from news reporters, celebrities, corporations and others - including your clients. It’s valuable for contacting other people in your industry or sector.
  • Instagram is a social networking app made for sharing photos and videos from a smartphone. Similar to Facebook or Twitter, everyone who creates an Instagram account has a profile and a news feed. When you post a photo or video on Instagram, it will be displayed on your profile. It’s a great platform for those who want to show people their latest work, products etc.
  • YouTube is all about videos and providing quality content to people who are trying to learn more about what you do. It’s a great way to create buzz or increase customer loyalty. Use it for training, show how to assemble your product, give software tips, executive messages and demonstrations.
  • LinkedIn is an online resume and can be a huge force for people looking to network with others in the same profession or running similar businesses.
  • All the rest - there are many others like Pinterest (images with links), Flickr (photos), etc.

You do not need to be active on all of these. Some social media platforms work really well for certain some business sectors, and some don't.

So which ones should I use?

What you use depends on your business and how much time you’re prepared to put into making it work for you. I can help you decide.

In my view, everyone should have a website with a blog regardless of what you do. Once you become comfortable with blogging, you can decide what other social media platforms you want to use.

What are the main benefits of social media?

The main benefit is that through social media you can now contact thousands of people you never could before, and your customers do your marketing for you as Facebook fans and Twitter followers sharing their experiences with you and your business. Social media lets you reveal more of your business and what you can offer those people who are listening.

When people engage with your organic content or ads, it’s a great idea to engage back. This helps to build trust and form a loyal following. As fans share and like your content, you rise in the social algorithms and gain new, free, exposure. You also nurture relationships that can develop into sales over time.

Got a project you need help with?

Let’s talk!

I can optimise your social media accounts and help you integrate them with your website, blog and e-newsletter. I can help you get started with a simple marketing plan that you can build on.

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