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Web Word Wizardry:
a Guide to Writing for the Web and Intranet
by Rachel McAlpine
Book DescriptionAt last, a comprehensive book on writing for the Web and intranet. With both authority and enthusiasm, web-wordsmith Rachel McAlpine illuminates the twilight zone between web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible--all the necessary ingredients for a heavily trafficked, highly profitable web site.
- Everything's here, from keywords to titles, ezines to alt-text, global English to optimizing web sites for search engines.
- Screenshots and checklists throughout make it easy for web designers,
- No web design experience necessary. More traffic, more responses, more profit--it's all done with words!
So say farewell to the days of just typing in any old words on the Web. The Web is all about putting the right words into the right places. It's all about combining the power of the Internet with the power of language. It's all about web word wizardry. Amazon.com
"Good Web writing needs to be like soda pop or champagne," says Rachel McAlpine in Web Word Wizardry: "crystal clear and fizzy." But engaging prose isn't enough. Web writing needs to be straightforward ("the enigmatic, provocative, cryptic, poetic, ironic, or witty heading is wasted on the Web," she confides) but not bland. To instill trust in the reader, it must be both personal and professional. McAlpine, a trainer and consultant in online content, addresses everything here from alt-text and source code to doorway pages and link popularity. She discusses the differences between writing for the Web and writing for intranets (private Internet systems used by large organizations). She warns against long domain names, italics, and flags as language indicators. And she devotes a considerable amount of space to the fine art of customizing pages of your Web site for specific search engines. After all, who cares how brilliant your ste is, if no one can find it?" - Jane Steinberg
About the Author
Rachel McAlpine's previous books range from novels to Noh plays, from poetry to ESL textbooks. In 1995, she became fascinated by the sleeping giant of words on the Web. Since then she has become internationally successful as a trainer and consultant in online content. She lives in Wellington, New Zealand, and continues to experiment with new literary forms.
Also read the article "Web writing guidelines backed by research", and "Standards for online content authors" Rachel McAlpine.
If
you are interested in improving your websites optimisation by yourself,
we can recommend reading this best-selling book by New Zealand author, Rachel
McAlpine.
This indispensable guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Screenshots and checklists make Web writing easy for designers, wordsmiths, and businesspeople alike. Click here to purchase >>
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