Avoiding your e-mails being labelled as spam

It is difficult to totally avoid using these phrases, but use them sparingly. Consider it a chance to show your creativity and add personality to your e-mail by avoiding more standard sales phraseology.

This list is not comprehensive. There are many seedy or unseemly words and phrases that could be added to this list, but as a legitimate marketer, we assume you are not using them:

save up to
guarantee/guaranteed
big savings
call now
full refund
remove/removed/removal
limited time only
opportunity
free consultation / free access
breakthrough
great offer
urgent
money back
risk free
credit card
checks
money order
satisfaction
100%
incredible
coupons
discounts
mortgage information
amazing
what are you waiting for

for free
completely free
no cost
opt in
one time mailing
now only
please forward
forward to a friend
investment
marketing solutions
increase
win
best rates
freedom
quote (no obligation)
refund
your own
mobile phones
this is not spam
income
special promotion
wrinkles
aging
exercise
consolidate (bills)

Successful Email Marketing: Your Complete No Hype, Plain- Language 'How To' Guide

A follow up to Successful Email Marketing, this new book is a complete step-by-step 'hands on' guide to lead people through the process of creating and using email marketing tools such as online newsletters etc.

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