It’s a visual thing.

Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables users to take pictures and videos, and share them either publicly or privately. It’s a visual thing.

Start off by doing some research.
Use Instagram yourself, before you use it for your brand. On Instagram, you should be maintaining a regular posting schedule, but you don’t want to bombard your followers with too many posts.

Choosing the themes and subject matter for your content is a big deal on Instagram.

Visually, you’ll need to decide what content your photos will focus on. In some cases, the content will be obvious: a clothing line will shoot photos of clothes, a restaurant will shoot photos of its food. Not all industries have this luxury, but brands from all industries are finding ways to promote themselves through lifestyle content, which seems to connect well with the Instagram audience.

Monitor the accounts of your followers. Look at what they’re sharing and see if you can identify any trends. Then replicate the visual themes in your own content. An accounting firm might find their followers are very passionate about coffee or cars, and share content from their employees which fits these themes.